What motivates choices and cravings?

Great article from Integrative Nutrition

Chocolate, bread, french fries, candy bars, ice cream - it doesn't really matter what you crave. The important thing is to understand why you crave the foods you do. What motivates these choices and cravings?
Most diets out there teach you that cravings are a problem, and they must be disciplined and eliminated. However, cravings are critical pieces of information that help you understand what your body needs.
At the Institute for Integrative Nutrition (IIN), we explore cravings in-depth. Our students learn to listen to their bodies, so their cravings no longer run the show. They investigate their own cravings and learn how to help clients figure out what their bodies are really asking for.
The part of us that cannot be controlled is actually our inner guide to health and happiness. This innate wisdom is always trying to make us feel better by urging us to eat foods that will dissipate, at least temporarily, our physical tension, give us more energy and lift our moods. In essence, this part of us is always monitoring our physical, emotional and psychological conditions and struggling to create balance, harmony and happiness.
Whether you crave coffee to boost your energy, sweets to raise your mood, or alcohol to release tension, cravings indicate much more about what your body really desires. After we indulge in our cravings we often feel weak and empty, and want something nutritious and strengthening.
By learning to observe your behavior and interpreting your body's signals, you will be able to modify your diet and lifestyle in a more health-supportive way.

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